Organization and communication is key in any aspect of life. Whether you’re trying to keep all your paperwork in order using a pamphlet holder or you want to disseminate relevant information about your business, brochure or flyer holders and sign displays are essential. A pamphlet holder can be especially effective if you’re promoting a new business. You can share essential information like store hours, sample products, and advertise sales on your pamphlets — and adding promotional giveaway products is an extra advertising bonus! It’s important to have display racks or display stands in your store as well — they can help showcase merchandise and tantalize potential customers. And, given that shoppers make over 80% of their shopping decisions in the store, this is a great way to boost sales.
Why Use Pamphlet Holders?
Pamphlet holders are a great way to display literature but keep them organized and visible to the public. If you work in an office that serves the public like the Chamber of Commerce, park headquarters, or destination spot, pamphlet holders are an easy way for different businesses to advertise their goods or services or for visitors to pick up maps, flyers, and other useful information.
In a grocery store, a pamphlet holder may hold that week’s sales catalogue or information about store hours, special sale, or altered hours for holidays. A new business may use a pamphlet holder to hand out information to passerby about its wares and basic information about the business. In short, pamphlet holders can be a useful, multipurpose tool.
Why Are Signs Such a Good Sales Tool?
Studies have shown that full priced merchandise does far better with signs than without — an average of almost 20% better. Brigham Young University conducted a study — that other studies corroborated — showing that general merchandise (full priced or otherwise) did 20% better than merchandise without a sign.
Anywhere from six to 10 purchases in a store can be typed as an impulse buy — and many of those are because of signs. According to a Mass Merchant Study from 2014, over 15% of unplanned purchases were because customers noticed a display while they were shopping.
On average, we take in around 3,000 ads or promotional messages every day. Though some are pretty forgettable, we’re still registering and reading the majority of them and some can really stick with you. Have you ever walked by an outdoor sign for a bar, restaurant, or coffee shop, for example, and seen something that made you laugh? Or walked by your favorite store, intending not to go in, until you saw the big red sale sign in the window? If so, you know how signs can influence us.
Furthermore, signs are an inexpensive way for businesses to reach customers. To reach 1,000 adults for a year with a sign, a business must put out anywhere from $.03 to $.37, compared to $4.05 to $7.75 if they choose to go with a 30 second commercial.
How Can I Make My Signs More Effective?
While you want there to be enough signs around so that customers can get relevant information, you don’t want to overwhelm them with a barrage of signs. Get your point across, but don’t overwhelm them. Creative retail displays with a well placed sign can also help lure customers in, especially when those displays are towards the front of the store.
Make sure important signs — like those that designate areas of the store, exits, bathrooms, etc., — are large and easily noticeable. Bright colors are good choice and make sure to leave enough white space so that they stand out. Don’t get too fancy with the typeface — you want to make sure it’s still easy to read from a distance. Customers won’t spend too long trying to decipher what it says before moving on.
Utilize signs in your business’s marketing and advertising plans. It’s an inexpensive and savvy way to get people’s attention and help improve sales. With some color, creativity, and good design, you can design signs that will draw customers back time and time again.